Driving the Marketing Industry Forward with Lori Senecal Behind the Wheel

Marketing professional Lori Senecal is no stranger to hard work and attributes her success to the family structure she grew up with. After graduating college with a sales and marketing degree, Senecal moved around the industry in a multitude of employment settings. She specializes in analyzing information and multinational account platforms, working with companies Sprint, Weight Watchers, Nabisco, Applebees and many others. She would later serve as Account Director for Coca Cola’s global operations. In 2005, Senecal assumed the role of Chief Marketing Officer with DDB Worldwide Communications Group Inc.

 

Lori Senecal would later go on to serve as the Executive Vice President and Director of Account Management with McCann Worldgroup. A short time later in 2009, she would take on the role of partner, President, and Chief Executive Officer of Kirshenbaum Bond and Partners. Then again in 2014, Senecal moved on to Director and Chief Executive Officer at MDC Partners Inc. This would also be a short-lived appointment as she would once again move on to Chief Executive Officer with Crispin, Porter, and Bogusky where she remains today. Her expertise in e-commerce and the growing trends of digital advertisement have propelled her to be an innovator in the industry. She continues to architect new ideas on this front and pioneer new strategies in the rapidly-changing marketplace. Check out fastcompany.com

 

 

Lori Senecal’s focus with Crispin, Porter, and Bogusky is to accelerate the company’s mission statement in representing their clients with a modern framework of technological advances. Her talents in creating new marketing initiatives instead of adhering to current practice led the company to be recognized by Advertising Age as a Creativity Innovator of the Year 2017. Lori Senecal was more specifically recognized as one of four executives to follow in the calendar year 2016. Her passions outside of the executive seat include mentoring future business leaders who have aspirations of entering the advertisement/marketing industry. Lori regularly hosts informative Q&A sessions and interviews with various media publications. Her goal is to provide vast insights to the next generation of business leaders and inspire them to pursue their goals with passion and a relentless pursuit to new innovative initiatives. She recently spoke at 3% conference.