Don Ressler’s Giant Success at JustFab and Fabletics

Don Ressler is a very successful entrepreneur. Together with his business partner Adam Goldenberg, they have built several start-ups that have done well and ranked top in their industries. Mr. Ressler ventured into the internet business by consulting with firms interested in the burgeoning online space. He is considered a pioneer in e-commerce. For the internet companies, he has raised over a hundred million dollars of capital and one billion dollars in sales.

 

JustFab funding

JustFab, an online subscription fashion retailer, was founded in March 2010 by Don Ressler and Adam Goldenberg. The company offers a personalized shopping experience to its customers. As they have to sign up to be members, JustFab can identify their preferred fashion style. In 2011, Matrix Partners, a US venture capital company gave JustFab thirty-three million dollars funding.

 

The online fashion retailer received an addition seventy-six million dollars from Rho Ventures, Intelligent Beauty, Technology Crossover Ventures and Matrix Partners, in 2012. JustFab received forty million dollars in its third round of funding and another eighty-five million dollars from Passport Special Opportunity Fund, Shining Capital, Matrix Partners and Technology Crossover Ventures. The firm got a total funding of two hundred and fifty million dollars, which was mainly used for expansion.

 

TechStyle Fashion Group

Don Ressler is the co-founder and co-CEO of TechStyle Fashion Group, formerly known as JustFab Inc. The company’s name was changed to TechStyle to show its roots in the technology industry. TechStyle has four brands; Fabletics, Fabkids, JustFab, and ShoeDazzle. When founding the company, Adam and Don aimed at building a platform for high-value global fashion brands. TechStyle sells its label which is a combination of membership preference and technology. Currently, it has grown to over four million members in ten countries with seventeen million social media followers.

 

Intelligent Beauty

Intelligent Beauty was founded in 2006 also by the two partners, Mr. Ressler and Mr. Goldenberg. The company’s main operation is in fashion space, personal care and beauty. Intelligent Beauty uses technology to build its brand as well as discipline.

 

About Intermix

Intermix Media purchased Don Ressler’s first start-up the FitnessHeaven.com in 2001. This was the start of the long business relationship between him and Adam as Adam was the COO of Intermix Media. The two worked together to raise the only profit center at Intermix, the e-commerce and performance advertising division. Later, Intermix was acquired by News Corp. They were both not happy how the company was being ignored by media so, they decided to leave and form new ventures.