Don Ressler Bringing Athleisure Fashion to the Masses

Fabletics is primarily a women’s leisure wear subscription service that has revolutionized shopping for clothes. In July of 2013 Don Ressler, Adam Goldberg, and Kate Hudson founded the company and had never looked back. Don Ressler is the mind behind the company and Kate Hudson, is the actress and daughter of Goldie Hawn, and is the visible face and body of the company. Adam Goldberg rounds out this very successful company that has made a fortune from the changing athleisure clothing market. This fashion trend has allowed women to choose clothes that can be worn to the gym or spa, and are so comfy that the clothes can be worn casually and are even seen at more formal occasions.

Women have been conditioned to be seen fully coiffed and dressed to the nines, but now they are revolting from this established image. Fabletics is helping them by offering new styles available by subscription. This subscription service is a brilliant concept. The teaser is to receive the subscribers first $49.95 outfit for only $10. Each successive month they can cancel the selected outfit or accept it by doing nothing. If they cancel the selection, the subscriber is still charged the $49.95 which remains as a store credit to be used anytime for any purchase.

The company has revolutionary plans for the future. Their idea is to open brick and mortar stores around the country to display their brand of athleisure and to further encourage women and now men to become subscribers. The bulk of sales will continue to take place online in the electronic marketplace.

Don Ressler has worked his magic before at JustFab where he and Adam Goldberg joined forces in 2010 and hired on Kimora Lee Simmons as President and Creative Director. JustFab has grown rapidly to 10 million subscribers by 2013.

The funding for JustFab represents a new conceptual focus on new company funding that is based on the potential of the firm and the reputation of the management staff. JustFab and its offspring Fabletics have surged into the consumer’s eye and will remain as established profitable companies well into the future.

For more information or to join either JustFab or Fabletics: http://www.justfab.com/, http//www.fabletics.com/

Don Ressler has in a small way assisted a generation of women to find a healthy lifestyle and to help them to make a personal fashion statement. http://www.fundacity.com/don-ressler/