Don Ressler and Adam Goldenberg Change Company Name

Don Ressler and Adam Goldenberg are on a roll when it comes to clothing for women. These two have managed to create a great amount of interest in major websites like JustFab and Fabletics. These are sites that they have co-founded, and they have become quite popular with the female crowd.


Don and Adam started with Intelligent Beauty, and this is where people started to know about their work. They would be the ones that would branch out into many different areas. This duo made their way into working with cosmetics and they were quite successful with doing this. They have been able to float through the Internet on many different clouds of retail. When they did Intelligent Beauty they were catering to people that were looking for skin care products. When they were with MySpace they were dabbling in social media. Now they are taking on the retail clothing industry, and this appears to be the thing that has given them the most praise for there ability to lure consumers to affordable and stylish clothing.


There is certainly a great amount of excitement that comes with what this duo is doing. It makes sense for people to look at what is happening when it comes to

the work that they have done so far. They have always been very vocal about the way that they are building brands, and they are going into the next phase of online retail development by changing the name of their company to TechStyle.


Don and Adam both feel that this is much more representative of everything that they are doing with JustFab, ShoeDazzle and Fabletics. They believe that they are creating the type of brands that combine style and technology. They are heavily focused on the way that they are building a brand through an online market even though they are also venturing into physical stores with Fabletics.


Adam and Don are well aware of one thing that they are certain of. They know that it will be a challenge to attract more customers now that they have already built these brands, but they realize that it is going to be valuable to them to actually put in the time to market in a way that customers will be intrigued by what they have to offer. By combining all of their companies under one umbrella it makes it easier to promote their brand.