Don Ressler and Adam Goldenberg Are Reinventing How We Think About Technology and Fashion

There are two articles about Fabletics Company and Don Ressler posted in the Norcal Journal of Business and their marketing strategies. The two articles have worked to showcase the marketing strategies that are unique in the world of technology and fashion for an intermixed capability. For Fabletics to attain the amount of success it has attained in the industry, their business entities have achieved better business in a manner that is not paralleled in the industry. Few companies can compare their success in the fashion industry to the success attained by Fabletics. For the company to achieve better business, they always uphold their clients’ needs more than their money. This is perhaps what sets them apart.


Fabletics Company changes its name to the Techstyle Fashion Company based in the United States. This is a company that includes a wide range of membership clothing with the accessories and beauty companies. Don Ressler and Adam Goldenberg are the two entrepreneurs who founded the company in 2011. Since the company began its business operations in the industry, they have worked hard to develop facilitating business solutions in a manner that is not paralleled in the world of business and fashion. These two founders had little information about fashion. However, their passion towards fashion and the industry was what set them apart in the business. Most of their success is attributed to the fact that they work together to achieve.


For the two serial entrepreneurs based in the United States, the road to success has not been an easy path. Adam Goldenberg entered the world of business at the age of 15. During that time, his first company by the name Gamers Alliance worked towards becoming the most innovative business structure in the industry. However, the company as sold to Intermix Media company in 1999. During that time, he was a student in high school. Adam Goldenberg decided to quit school and become the Vice President of the Intermix Company based in the United States.


Don Ressler’s story starts from founding the FitnesssHaven Company that solves most of the fitness issues their clients have in the industry. In 2011, Fitness Haven was sold to Intermix Media Company. This was the time when Don Ressler and Adam Goldenberg became good friends. As a result, they decided to become business partners despite their age difference. The two conceived the idea of Fabletics Company that was adopted on a massive scale in the world of fashion and technology.