For nearly one hundred years Chapstick has dominated the lip balm scene. It was a product that was commonly used by all ages, races, and sexes. As the years went by, other contenders jumped into the market one after another. This action created the current situations of saturation in this small sector of lip care, but Chapstick held it’s firms grip tightly. Soon another old staple would rise in the game and take Chapstick’s top spot to date. Burt’s Bees currently owns the crown, but just for how much longer? There’s a new rising star that’s making huge waves in this ocean of clutter and it goes by the name of (EOS).
Based on evolutionofsmooth.com, EOS which stands for “Evolution of Smooth,” is steadily moving up the ranks and is expected to be the industry’s leader within a few short years or maybe even sooner. It’s ranked second in sales behind Burt’s Bees it’s ability to sell over $1 Million units on a weekly basis. Evolution of Smooth resonates with it’s customers much more effectively than other brands as it appeals to the senses. This strategic principle gives the user a closer bond with the product and closer bonds are equal to bigger sales as it becomes an endeared product. Find more interesting story here on frenchtribune.com.
Success also comes from the use of celebrities. Kim Kardashian, Miley Cyrus, and Christina Aguilera have all been spotted applying this colorful product. The brand’s oddly egg shaped appearance grabs the attention as it lines the shelves of prominent retailors such as Target, Walgreens, Walmart, ULTA, and Lucky Vitamin, jump to this page. Evolution of Smooth success is no fluke and it’s strategic selective marketing plays a huge role in it’s growth. By the year 2020, this EOS lip balm is expected to around $2 Billion in sales which will predominantly make it the new king of the hill.
See EOS Products here at https://www.amazon.ca/eos-Pomegranate-Raspberry-Lip-Balm/dp/B00B6A9KTU