In a bottled water industry valued at over $100 billion dollars, it’s not uncommon to hear phrases like “naturally sourced” or “all-natural” used as marketing ploys to gain the interest of prospective consumers. Unfortunately, in many cases, certain companies tend to overpromise and underdeliver, but what if there was truth in advertising, what if there was a company that was everything that it purported itself as being? Well, such is the case for Waiakea, a brand of refreshing bottled water sourced from the volcanoes of Hawaii. If you’re not already familiar with this brand of bottled water, Waiakea is a company that differentiates itself from competitors in several key ways including their environmentally safe bottling and water filtration process.
Founded in 2012, Waikea water is quickly becoming a favorite amongst bottled water enthusiast, and the company’s sales figures are a testament to that fact. As a relative newcomer in the bottled water sector, Waikea has enjoyed unprecedented growth; in fact, the company is currently valued at $10 million dollars, which represents a 170% annual rate of growth since it’s inception. To better contextualize this statement, when Waikea first began selling water they sold an average of 2,300 cases annually; today, however, the company is averaging over 120,000.
Why is Waikea water so successful? Well, they are doing something that their competitors are not, which is giving consumers what they want. Let’s face it, consumers who don’t care about the water they consume would simply drink tap water. Waikea is providing consumers with water that is sourced from the beautiful island of Hawaii, specifically the Mauna Los volcano. The water sourced from this volcano undergoes a natural filtration process as it passes over and through volcanic rock; during this process, the Hawaiian volcanic water is infused with an array of electrolytes and minerals, which have a variety of health benefits.
Once the water has been gathered, Waikea moves on to the bottling process, which is something that many consumers are interested in, especially the environmentally conscious. Unlike other bottled water companies, Waikea does not use BPA plastics to bottle their water. The company, instead, uses fully degradable recycled polyethylene terephthalate, which has been proven safer for the environment. In addition, this bottling process is far more cost-efficient, and these savings are passed on to the consumer.