Tech Style group has revolutionized the ecommerce space for avid fashion lovers globally. Its online fashion retail stores showcases branded fashion apparels from JustFab, FabKids, Fabletics, and ShoeDazzle that precisely meets their members’ preferences. The monthly subscription fee gives its members exclusive benefits such as; access to a personal stylist who recommends selections based on their unique preferences. Their membership expands internationally and is currently over four million.
History of Tech Style group
Adam Goldenberg and Don Ressler are the Co-chief executives of this mega online fashion store. Adam Goldenberg’s is an ambitious and ingenious entrepreneur whose career began 20 years ago. By age 19 he sold his gaming website to Intermix which named him the COO hence making him youngest COO to a public company so far in history. Goldenberg later helped start Intelligent Beauty that inspired TechStyle and as the Co-CEO he oversees marketing, data, internal systems and margins.
Don Ressler who has been credited for pioneering e-commerce and online spaces has had a very successful track record spearheading core ventures that have generated billions in terms of sales and profits. Goldenberg is also the brains behind Intelligent Beauty, an online corporation established in 2006 to sell fashion apparels through social media and one of its perks was that its members could receive fashion advice from professional stylist on how to dress as well as apply make-up. Eventually Intelligent Brains was instrumental into developing TechStyle Company. In his capacity as a Co-Founder, Goldenberg oversees vision, talent & customer experience.
JustFab funding history
JustFab, which is a lifestyle fashion company based in El Segundo, was founded by Adam Goldenberg and Don Ressler. The inception of the subscription-based company into the fashion industry was a global phenomenon. Through membership, fashionistas were now able to indulge into personalized fashion shopping globally. At the conception stage in 2011, the founders channelled their own funds into the site which was over $33 million for the company to be up and running. Following its initial success, Rho Capital Partners in July 2012 later injected over $75 million into the company enabling the site to revamp itself and as a result they widened their merchandise from ladies only to now cater for children as well as men.
In 2013, Shining Capital came on board and raised over $54 million and in 2014 Passport Capital also channelled $85 million enabling the company to excel and establish their footing in the e-commerce fashion industry with all-inclusive brands. JustFab is valued at $1 billion with over $4 million VIP members and its soon gearing for an IPO which makes it a fashion unicorn in SocialTech.